Advertising By The Numbers

12

Months per year that qualify as holiday shopping season

18-24

Age demographic prized by advertisers for its members’ spending habits and undeveloped prefrontal cortex

5

Excruciating seconds remaining until you can skip to the video

573

Number of failed slogans focus-tested before landing on “It’s what’s for dinner”

317,000,000

Number of Americans who consider themselves immune to advertising

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